Harmony, Hopeful, Warm-Hearted
Happy House MAMEON
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About the Brand
Naming
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The story behind : MAMeON
Dedicated to building homes that provide stability and shelter for their residents, MAMeON helps people realize their dream of living in a home that’s ideal for them. In Korean, maum means ‘heart’ or ‘feeling,’ reflecting the brand’s philosophy of offering what dwellers really want in their heart.
Slogan : A Home for the Future
- Stability through the public housing system, helping residents design a future for themselves.
- Homes fitted with futuristic smart systems
Brand Design
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Harmony, Hopeful, Warm-Hearted
Our logo is a combination of the Korean characters ㅁ and ㅇ, consonants that are included in the Korean word maum. This represents how each family member comes home to build a happy life. A sense of warmth is evoked by the warm grey with orange highlights, creating a brand image that represents Jeju. It is also a representation of willingness and hope local residents have for their future.